Launched in 2012, the #EUBeerPledge committed brewers to taking concerted and measurable steps to promote responsible beer consumption and help reduce alcohol-related harm across three pillars of action:
- Consumer information
- Responsible marketing
- Preventions campaigns
Other Editions
- European Beer Pledge – A package of responsibility initiatives from Europe’s Brewers – 3rd report – released on September2017
- European Beer Pledge – A package of responsibility initiatives from Europe’s Brewers – 2nd report – released on November 2014
- European Beer Pledge – A package of responsibility initiatives from Europe’s Brewers – 1st report – released on April 2013
- European Beer Pledge – A package of responsibility initiatives from Europe’s Brewers – Leaflet – released on February 2012