Quality and innovation


Quality and innovation

European beer has a deserved reputation for quality, but brewers still strive to further improve and push the boundaries of innovation in flavours and styles.

Maintaining and raising quality remains a top priority for European brewers. This dedication to excellence is reflected in brewers’ meticulous attention to ingredients, processes, and craftsmanship. From sourcing the finest malts and hops to experimenting with yeast strains, European brewers are relentless in their pursuit of the perfect brews. This unwavering commitment to quality is rooted in a deep respect for tradition while embracing modern techniques.

Quality and innovation

Technology plays a pivotal role in advancing brewing practices. European brewers are integrating cutting-edge tools and equipment into their processes, ensuring precise control over variables such as temperature, pressure, and fermentation.

Innovation is also expanding horizons and responding to the diverse expectations of consumers and to provide the choice and variety that is a hallmark of today’s European beer landscape. While traditional styles continue to hold their place, breweries are venturing into uncharted territory by experimenting with unique ingredients, hybrid styles and unconventional brewing methods. The resulting beers surprise and delight consumers with unexpected aromas, flavours and textures.

The rise of low and no-alcohol beers is a testament to the industry’s ability to evolve, catering to changing consumer preferences. In recent years, a diverse range of low and no-alcohol beers has replicated the complexity and depth of their alcoholic counterparts.


BrewUp is Europe’s brewers knowledge portal, the central point at European level where brewers can find information, tips, data, guidance on brewing technologies, brewing techniques, marketing, trade forecast and business insights.

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Brewup Magazine

BrewUp Magazine is a biannual publication by The Brewers of Europe, for all European brewers and the beer supply. It covers items of importance for the brewing sector at European and national levels.

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The European Brewery Convention

The European Brewery Convention (EBC) helps develop methods for modern quality control procedures in brewing, malting and hop laboratories throughout the world.

The EBC is a source of scientific research in brewing, committed to information and exchange in the fields of brewing, malting and fermentation science. The EBC:

  • Holds events such as the biennial EBC congresses and symposia.
  • Sets standards for new and revised laboratory methods through its Analysis Committee.
  • Supports individual technical projects involving the brewing sector at EU level.
  • Maintains a European and global network of brewers, brewing technologists and brewing scientists, including the American Society of Brewing Chemists (ASBC), the Master Brewers Association of the Americas (MBAA), the Brewery Convention of Japan (BCOJ) and the Institute of Brewing and Distilling (IBD).

Visit europeanbreweryconvention.eu