The European brewing industry is a dynamic reflection of our continent’s cultural, economic and social transformations. In the face of challenges that range from a global pandemic to economic turbulence, its importance shines through.
The 2024 edition of the European Beer Trends Report underscores these issues, providing a snapshot of production, consumption and trade patterns alongside brewing’s ongoing contributions to society. Also crucially, it offers valuable insights for brewers as they adapt to a landscape that demands innovation, sustainability and strategic agility.
Download European Beer Trends – 2024 Edition