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European Beer Trends – 2026 Edition and previous years

European Beer Trends – 2026 Edition and previous years

July 9, 2025
European Beer Trends 2026 and previous editions

The European brewing industry is a dynamic reflection of our continent’s cultural, economic and social transformations. In the face of challenges that range from a global pandemic to economic turbulence, its importance shines through.

The 2026 edition of the European Beer Trends Report underscores these issues, providing a snapshot of production, consumption and trade patterns alongside brewing’s ongoing contributions to society. Also crucially, it offers valuable insights for brewers as they adapt to a landscape that demands innovation, sustainability and strategic agility.