Brewers reiterate strong support for the Product Environmental Footprint (PEF) methodology in view of upcoming Green Claims proposal from the European Commission

Brewers reiterate strong support for the Product Environmental Footprint (PEF) methodology in view of upcoming Green Claims proposal from the European Commission

March 17, 2023
The Brewers of Europe - News release

Mrs. Sandra Gallina, 
Director General 
Directorate-General for Health and Food Safety (SANTE)
European Commission 

17 March 2023

Dear Mrs. Gallina, 

The undersigned organizations would like to reiterate our support to the Product Environmental Footprint (PEF) methodology for the agrifood sector and derived products in view of the expected green claims initiative and future sustainable labelling framework for B2C communication. 

We support the development of an EU-harmonised legislative framework proposal based on the PEF methodology to substantiate environmental footprint claims or labelling scheme. This legislative framework should set minimum requirements for the voluntary communication of product environmental footprint information. 

We believe that the green claims legislative proposal should foster harmonization across the markets in the EU in order to: 

  • increase consumers understanding and trust in product environmental footprint information; 
  • create a level playing field for industry and companies wanting to measure and communicate about their environmental benefits and impacts; 
  • help drive a real shift towards more sustainable products (in line with the EC green deal and 2020 CEAP); 
  • facilitate the verification of the scientific substantiation from authorities behind environmental footprint claims across the EU. 

When an approved set of Product Environmental Footprint Category Rules (PEFCRs) are available to a sector, we believe the legislative proposal framework should indicate that the methodology rules are the ones that shall be followed. In addition, existing PEFCR's rules should serve as the benchmark to other methodologies and datasets. If a variety of methodologies would be lawfully available to operators to substantiate their environmental footprint claims, this would strongly undermine the European Commission’s objective of halting confusing and misleading green claims in sectors that have committed to developing a PEFCR and ultimately can lead to a less sustainable economy. 

We understand that the scope of the green claims initiative will not include B2B communication on intermediate products. The transmission of information on environmental performance of these intermediate products is essential to facilitate the transition to more sustainable food systems including derived products and the PEF method and the related PEFCR should also be recognised as the reference method to support such communication in through labelling, in compliance with existing specific sectorial legal framework for labelling concerning intermediate products. 

Our sectors are proud to have partnered with the European Commission to support the development of the PEFCRs methodology (pilot phase) and are currently in the process of updating the 2018 PEFCRs using the most recent set of data provided by the EC. By doing so, we demonstrate our commitment to support the European Union’s sustainability strategy, in particular the sustainable food system framework. We would also like to support any additional initiative in favour of PEFCRs practical implementation, including communication to consumers. 

Yours sincerely,

The Brewers of Europe 
The European Pet Food Association 
Confederation of National Associations of Tanners and Dressers of the European Community 
The European Feed Manufacturers' Federation 
The European Dairy Association 


Download the lettter here.


Simon Spillane, Communications and Public Affairs Director,

About The Brewers of Europe:

Based in Brussels, The Brewers of Europe brings together national brewers’ associations from 29 European countries and provides a voice to support the united interests of Europe’s 10,000+ breweries. The Brewers of Europe promotes the positive role played by beer and the brewing sector in Europe and advocates the creation of the right conditions to allow brewers to continue to freely, cost-effectively and responsibly brew and market beer across Europe. Follow us on Twitter and visit our website.