BEER SERVES EUROPE
LET'S TREAT IT FAIRLYREAD THE REPORT
The contribution made by beer to the European economy >
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Beer serves Europe – Let’s treat it right! >
Brewers are meeting the challenges
From the COVID19 pandemic to the war in Ukraine, the sector and its supply chain have been hit from hops to hospitality. But through innovation and resilience, the Brewing sector is recovering and ready to grow, given the right support.
Production is growing,
but STILL below 2019 levels
Production costs are up
by 20-25% since 2019
CONSUMER HABITS ARE CHANGING
Beer consumption up but still below pre-pandemic levels
Overall decline in on-trade percentage share of overall beer market despite significant post-pandemic recovery
Brewers are huge contributors to the economy
Brewers across Europe create jobs and wealth at the centre of local communities, driving sustainable growth. At the same time, from grain to glass, Brewers’ mission is to have a positive impact on society, people and the planet.
Brewing is jobs
Brewing is jobs
Brewing is jobs
A BRIGHT FUTURE FOR BEER
Brewers are brewing responsibly and providing choice for ever-evolving consumer preferences.
The future is bright for beer, if given the right policy framework.
Pursue taxation policies
fair to beer
Pursue a more progressive excise tax framework that, while respecting national subsidiarity, recognises the merits of nudging consumers towards lower alcohol beverages, the costs of producing and distributing beer, the jobs beer creates in the communities and the value generated from grain to glass.
PROMOTE beer’s
intrinsic nature
Recognise in alcohol and other policies the intrinsic nature of beer as a lower alcohol, fermented beverage that is rooted in nature, boosts the hospitality sector and can incite consumers towards moderating their consumption, as a time-tested, evidence-based way to align business with public health objectives.
PLACE BEER AT THE HEART OF A SUSTAINABLE, COMPETITIVE EUROP
Maintain Europe’s position as a leading beer-producing region by removing unnecessary bureaucratic burdens, cultivating a robust industrial policy that supports brewers in the green, digital transition, recognising beer and its raw ingredients as strategic products for a competitive sustainable EU.
BEER FUTURE
Beer is a fermented beverage brewed with ingredients of agricultural origin, offering a diversity of choice for every occasion and consumer, including lower and no alcohol options. Brewers across Europe support local communities, providing jobs and opportunities not just in breweries but throughout the value chain. Furthermore, they strive for innovative and sustainable solutions and take their responsibility to champion moderation seriously.
A cornerstone of the European economy, beer is part of Europe’s heritage, its present and its future. Beer is Europe’s choice.
Cheers to brewing growth and to a sustainable beer future.
