Sometimes it can be hard to say what Europe is. Even today, there are debates about the defining characteristics of the continent and its people...
Why beer matters so much for Europe
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ASK #7 – DEVELOP AN ENABLING POLICY FRAMEWORK THAT MAINTAINS EUROPE AS A LEADING BEER-PRODUCING REGION
ASK #6 – PROMOTE A LEGISLATIVE FRAMEWORK ON SUSTAINABLE FOOD SYSTEMS THAT ENCOURAGES INNOVATION AND BOOSTS TECHNOLOGICAL INVESTMENTS
ASK #5 – SET PROPORTIONATE ALCOHOL LABELLING LEGISLATION
ASK #4 – INCENTIVISE INNOVATION AND CONSUMPTION OF LOW-ALCOHOL PRODUCTS
ASK #3 – ADDRESS THE DISPARITIES IN PACKAGING AND PACKAGING WASTE LEGISLATION
ASK #2 – PURSUE A MORE PROGRESSIVE EXCISE TAX FRAMEWORK THAT IS FAIR TO BEER
ASK #1 – RECOGNISE IN ALCOHOL AND OTHER POLICIES THE INTRINSIC NATURE OF BEER
7 Key Asks for a Sustainable Future
Where beer’s future lies
Where beer’s future lies Simon Spillane, Head of Operations, The Brewers of Europe Brussels and Strasbourg have been busier than ever in recent...
Photos of the Annual Permanent Representations’ Beer Reception 2024
Photos of the Annual Permanent Representations' Beer Reception 2024
Why Brewers need an election Manifesto
An election manifesto is usually associated with a political party or candidate. As voters head to the polls, a manifesto can set out what they...
Brewers unveil Manifesto for a sustainable brewing future
Brussels, February 29, 2024 – With three months to go until the European Parliament elections, The Brewers of Europe have published their 2024-2029...
Beer – Europe’s choice: our 2024-2029 manifesto for a sustainable brewing future
BEER – EUROPE’S CHOICE Our 2024-2029 Manifesto for a sustainable brewing future Connecting people, beer is a fermented beverage brewed with...
EU Packaging and Packaging Waste Regulation: An open letter from The Brewers of Europe to the interinstitutional negotiators
As trilogues start on the Packaging and Packaging Waste Regulation, The Brewers of Europe issued an open letter to negotiators from the European...
Brewers urge EU to ensure fair packaging rules
Brussels, December 17, 2023 – The EU’s draft Packaging and Packaging Waste Regulation (PPWR) still contains discriminatory measures that undermine...
EU Environment Ministers can still change the unfair draft packaging rules
Brussels, December 17, 2023 – The EU’s draft Packaging and Packaging Waste Regulation (PPWR) still contains discriminatory measures that undermine...
Why we still need to fix the PPWR
We were disappointed last month when the European Parliament voted for a version of the Packaging and Packaging Waste Regulation (PPWR) that failed...
Photos of Beer Serves Europe X
Pictures of Beer Serves Europe X
Beer trends show brewers bouncing back
Brussels, November 30, 2023 – European beer is bouncing back, with production and consumption progressively moving back towards 2019 levels, new...
Brewers look to EU capitals to save a fairer and greener PPWR
Strasbourg, November 22, 2023 – After MEPs today voted for a flawed draft Packaging and Packaging Waste Regulation (PPWR) proposal, The Brewers of...
Brewers urge MEPs to vote for a fairer and greener PPWR
Strasbourg, November 21, 2023 – As MEPs today debate the draft Packaging and Packaging Waste Regulation (PPWR) proposal ahead of their vote on...
MEPs need to plug the loopholes that undermine the PPWR’s environmental aims
The European Parliament has always led the way when it comes to sustainability, pushing the European Union to be more ambitious. Meeting in...
A chance to save the packaging rulebook
Exactly three weeks ago, on October 24, MEPs in the European Parliament’s Environment Committee voted on the draft EU Packaging and Packaging Waste...
Brewers urge MEPs to agree level playing field for packaging rules
Brussels, October 24, 2023 – The Brewers of Europe today urged the full European Parliament to ensure measures on packaging legislation apply...
Brewers urge MEPs to back packaging rules that are fair for all
Brussels, October 24, 2023 – With the European Parliament set to vote today on the EU’s new packaging rules, The Brewers of Europe urges MEPs in the...
Beer cannot be the only alcoholic drink delivering on the packaging reuse and recycling targets
European case law long ago established that beer competes with wine and other alcoholic beverages on the drinks market. So why then, do draft...
Why the EU must incentivise the keg, the ultimate sustainable packaging system
Without packaging, there is no beer. It’s as simple as that. As brewers, we need robust and airtight containers to hold, transport and serve the...
PPWR: a draft regulation with noble aims but still many flaws
We brewers believe in the circular economy. We’ve been recycling and reusing for many decades. We support the EU’s sustainability agenda. So when we...
A briefing note on beer kegs – a critical best practice in sustainable beverage packaging that should be incentivized and not discouraged
A critical best practice in sustainable beverage packaging that should be incentivized and not discouraged. Download this document >
The key asks of The Brewers of Europe on the future EU Packaging and Packaging Waste Regulation
Download this document >
Brewers shocked at Ireland’s move to set up trade barriers and disregard the EU Single Market
On Monday Ireland’s Health Minister regrettably signed into law new, far-reaching Ireland-only labelling rules for alcoholic drinks, including...
Brewers Forum gathers in Prague to celebrate brewers’ creativity, sustainability and passion
Prague, May 22, 2023. Representatives from the beer value chain gather in Prague today for the fifth edition of the Brewers Forum, aimed at...
Brewers reiterate strong support for the Product Environmental Footprint (PEF) methodology in view of upcoming Green Claims proposal from the European Commission
Mrs. Sandra Gallina, Director General Directorate-General for Health and Food Safety (SANTE) European Commission 17 March 2023...
Europe’s sustainable packaging rules should be bold – and fair
This article was originally published on 16 March 2023 in euractiv.com...
Packaging infographic: discover how brewers are working to reduce, reuse and recycle beer packaging
From grain to glass, sustainability is at the heart of Europe’s beer sector. Find out how brewers across Europe are finding new and innovative ways...
Photos of Beer Serves Europe IX
Pictures of Beer Serves Europe IX
New beer environmental impact study launched – Contributions welcome!
To best represent and promote the interest of every brewer in Europe, The Brewers of Europe – uniting 29 national brewers’...
Videos of Beer Serves Europe IX
#BeerServesEurope is an opportunity to reflect on the past, present and future contributions that the brewing sector makes to Europe’s culture and...
Europe’s beer sector ready to return, stronger and better, in 2023
Brussels, December 8, 2022 - Europe’s beer sector is optimistic about returning to its pre-pandemic heights in 2023, The Brewers of Europe...
A SHORT STATEMENT FROM THE BREWERS OF EUROPE Following the publication on 30 November 2022 of a European Commission Proposal for a Regulation of the European Parliament and of the Council on Packaging and Packaging Waste
Europe’s brewers support minimising packaging’s impact on the environment and will now work together with the European Parliament and...
Celebrating 10 Years of the European Beer Pledge
Launched in 2012, the #EUBeerPledge committed brewers to taking concerted and measurable steps to promote responsible beer consumption and help...
Brewers celebrate 10 years of the EU Beer Pledge with delivery on commitment to ingredients and energy labelling
Brewers celebrate 10 years of the EU Beer Pledge with delivery on commitment to ingredients and energy labellingThe Brewers of Europe last night...
Brewers celebrate 10 years of the EU Beer Pledge with delivery on commitment to ingredients and energy labelling
Brussels, November 10, 2022 The Brewers of Europe last night celebrated the tenth anniversary of the #EUBeerPledge, our pioneering commitment to the...
Draft reuse requirements for drinks packaging are an existential threat to beverage industries and effective existing recycling systems
Our four leading European beverage associations (AIJN – European Fruit Juice Association, The Brewers of Europe, Natural Mineral Waters...
Brewers could power recovery if Europe backs beer
Brussels – June 29, 2022 – Europe’s brewers could help drive the recovery from the Covid pandemic if decision-makers adopt the...
Economic report to assess the impact of Covid-19 on the brewing sector in 2020-21
Find out the impact of Covid-19 on beer hospitality and what a full recovery can mean for brewers and the hospitality sector. View this document...
Brewers Forum 2022 and EBC Congress back beermaking recovery
Madrid, Wednesday, June 1, 2022 – As Europe recovers and rebuilds after more than two years of pandemic conditions, the brewing community this...
Diversity, equity and inclusion (dei) strategies in the breweries
Download our toolkit helping brewers build a workplace that is welcoming of diversity, equity and inclusion.Download the toolkit (PDF) Download the...
European Brewers Forum and EBC Congress open in Madrid
Madrid, May 30, 2022 @ 10.00 CET – Today 1,000 representatives from the beer value chain are gathering in Madrid for the 2022 edition of the...